At The Blue Frame Atelier, the trust you place in us matters as much as the pieces we place in your hands. This Privacy Policy explains, in plain language, what information we gather when you visit our world, why we hold it, and the care we take to keep it safe. We collect only what allows us to serve you beautifully — never more.
Effective year: 2026
In brief. We use your information to fulfil your orders, care for you as a customer, and improve our craft. We do not sell your personal data. You may ask to see, correct, or delete your information at any time by writing to us.
1. Who we are
The Blue Frame Atelier is a brand operated by [BUSINESS LEGAL NAME], [ENTITY TYPE], with its registered office at [REGISTERED ADDRESS] (“we”, “us”, “our”, the “Atelier”). For the purposes of applicable Indian data-protection law — including the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023 — we are the entity responsible for the personal information you share with us through [STORE URL].
2. The information we collect
We gather information in three ways.
Information you give us
- Your name, delivery and billing address, email address, and telephone number;
- Order details, gifting notes, personalisation and monogram instructions, and delivery preferences;
- Account details, saved wishlists, and communication you send us by email, telephone, or messaging;
- Information you provide when you subscribe to our letters, take part in an offering, or leave a review.
Information we collect automatically
- Your device type, browser, and IP address;
- How you move through our website — the pages you view, the pieces you admire, and the time you spend with us;
- Cookies and similar technologies, described fully in our Cookie Policy.
Information from trusted partners
- Our secure payment gateways, which confirm that a payment has been made (we never see or store your full card or banking credentials);
- Our logistics and technology partners, who help us deliver and improve your experience.
3. How we use your information
Every piece of information we hold serves a clear and limited purpose:
- To fulfil your order — to process payment, prepare and personalise your pieces, arrange delivery, and keep you informed at each step;
- To care for you — to answer your questions, manage returns and exchanges, and resolve any concern with grace;
- To keep you informed — to send order updates and, where you have chosen to hear from us, news of new collections and private previews;
- To refine our craft — to understand which pieces you love and to improve our website, service, and collections;
- To protect the Atelier — to prevent fraud, secure our systems, and meet our legal and tax obligations.
We process your information on the basis of your consent, the performance of our contract with you, our legitimate interest in running the Atelier responsibly, and our legal duties.
4. When we share information — and when we do not
We do not sell, rent, or trade your personal information. We share it only with partners who help us serve you, and only to the extent they need:
- Payment providers to process your payment securely;
- Logistics and courier partners to deliver your order to your door;
- Technology providers, including our commerce platform (Shopify), who host our website and support our operations;
- Professional advisers and authorities, where we are required to do so by law, or to protect our rights, property, or the safety of others.
Each partner is bound to handle your information confidentially and to use it only for the purpose we entrust to them.
5. Keeping your payment secure
All payments are handled by trusted, PCI-DSS-compliant payment gateways over encrypted connections. Your full card and banking details are entered directly with the payment provider and are never stored on our systems.
6. How long we keep your information
We retain your information only for as long as it is needed to serve you and to meet our legal, accounting, and tax obligations — and no longer. When information is no longer required, we delete it securely or anonymise it.
7. Where your information is held
Our website and certain of our service providers may store or process information on secure servers located outside India. Where this occurs, we take reasonable steps to ensure your information continues to be protected to a standard consistent with this Policy and applicable law.
8. Your rights
Your information belongs to you, and you remain in control of it. At any time, you may ask us to:
- Access the personal information we hold about you;
- Correct any information that is inaccurate or incomplete;
- Erase your information, where it is no longer needed and we are not required to keep it;
- Withdraw consent to marketing or other optional processing, at any time;
- Nominate another individual to exercise your rights on your behalf, in the event of incapacity or death, as provided under the Digital Personal Data Protection Act, 2023.
To exercise any of these rights, simply write to our Grievance Officer at the details below. We will respond within the timelines required by law.
9. Your choices about hearing from us
We write only to those who wish to hear from us. You may unsubscribe from our letters at any time using the link in any email, or by writing to us. Even if you opt out of marketing, we will still send essential messages relating to your orders.
10. How we protect your information
We maintain reasonable technical and organisational safeguards — including encryption, access controls, and secure hosting — to protect your information against loss, misuse, and unauthorised access. While no system can be guaranteed entirely secure, we treat your information with the same care we bring to every hand-finished piece.
11. Children’s privacy
Our website is intended for adults. We do not knowingly collect information from anyone under the age of 18. If you believe a minor has provided us information, please contact us and we will remove it.
12. Links to other websites
Our website may link to third-party sites we admire or work with. This Policy does not cover their practices, and we encourage you to read their privacy notices before sharing your information with them.
13. Changes to this Policy
We may refine this Policy from time to time as our craft and our obligations evolve. The current version will always live on this page, with its effective date shown above. We encourage you to revisit it now and then.
14. Speak with us — our Grievance Officer
If you have any question about your privacy, or wish to exercise any of your rights, we would be glad to help. In accordance with the Information Technology Act, 2000 and the rules thereunder, you may reach our Grievance Officer:
Grievance Officer: Akanksha Sharma
Email: [GRIEVANCE EMAIL]
Customer care: [SUPPORT EMAIL] · +91 99716 50737
Registered office:
Spaze I-Tech Park
Sector 49, Gurugram, Haryana 122018
Hours: 10:00 AM – 6:00 PM IST, Monday to Saturday